Key Takeaways
- Apple's next event, tagged "Surprise and Shine," happens September 9 at 10 a.m. Pacific Time — 1 a.m. on September 10 in the Philippines
- Expected: the iPhone 18 Pro and Pro Max, Apple's first foldable iPhone, Apple Watch Series 12 and Ultra 4
- The standard iPhone 18 is not coming this year — reports agree the cheaper models slip to spring 2027
- The foldable is estimated to start around $1,999 (around ₱123,000) before local taxes
Apple made it official on August 26: its annual iPhone event happens on Wednesday, September 9 at Apple Park in Cupertino, with select members of the media invited in person, MacRumors reported. The keynote streams on Apple's website, YouTube, and the Apple TV app, so Filipino fans can watch live — at 1 a.m. on Thursday, September 10, Philippine time. Coverage of the announcement describes this cycle's upgrades as focused on display, camera, and connectivity technology rather than a redesign of the Pro line.
iPhone 18 Pro: the 2nm generation
The headliners are the 6.3-inch iPhone 18 Pro and 6.9-inch iPhone 18 Pro Max. Both are expected to run the A20 Pro, Apple's first chip built on a 2-nanometer process (a smaller manufacturing node that typically means better performance per watt). Reports also point to an upgraded variable-aperture main camera — a lens that can physically change how much light it lets in — a smaller Dynamic Island, and Apple's own C2 modem, per 9to5Mac. A retail box leak has already hinted at a Sky Blue color and the variable-aperture camera.
The foldable: iPhone Ultra
The bigger surprise is Apple's first foldable iPhone, which several reports say could be called the iPhone Ultra. Expectations converge on a book-style design with a 5.3- to 5.5-inch outer display that opens into a 7.6- to 7.8-inch inner screen, a titanium frame, Touch ID instead of Face ID, and no telephoto camera. Price estimates start around $1,999 (around ₱123,000), with some configurations possibly reaching $2,500 (around ₱154,000).
