If you were about to spend ₱139,990 on a 14-inch MacBook Pro or ₱42,990 on an iPad mini this week, wait eight more days. Apple has confirmed a second product launch this month, on Wednesday, October 28, under the tagline "Pro and tell," 9to5Mac reported. The MacBook Pro, the iMac and the iPad mini are the products most often tipped for it, and all three are sold in the Philippines at prices that Apple raised just four months ago.
What Apple has actually confirmed
Very little, and that matters. Apple sent invitations to the press on October 19 and Apple marketing chief Greg Joswiak posted the artwork online with a one-line tease, "Can't wait to pro and tell next week," according to MacRumors. The confirmed details are:
- Date and time: Wednesday, October 28, 10 a.m. Pacific Time. That is 1 a.m. on Thursday, October 29, in the Philippines.
- Place: Los Angeles, where invited media get hands-on time with the new devices.
- Format: Not a traditional keynote. As with the October 13 "Welcome home" launch, Apple is expected to publish press releases while journalists try the products in person, MacRumors says. Neither 9to5Mac nor MacRumors mentions a livestream.
There is no Apple Newsroom page for the event yet, and Apple's own events site still shows the September iPhone announcement. Everything below about the products themselves is reporting, not an Apple announcement.
The products Bloomberg expects on October 28
The strongest reporting comes from Bloomberg's Mark Gurman, whose October 19 story frames the event around Apple's first touch-screen MacBook. Four products are expected:
| Product | What is expected | Chip |
|---|
| 14-inch and 16-inch MacBook Pro (new high-end tier) | First OLED screen and first touchscreen on a Mac, Dynamic Island instead of a notch, "significantly lighter" body | M5 Pro and M5 Max, the same chips as the March 2026 models |
| 14-inch MacBook Pro (entry level) | Same design as today's model | M6 |
| 24-inch iMac | Same design as today's model | M6 |
| iPad mini (eighth generation) | OLED screen, FaceTime camera moved to the landscape edge, new speaker system | A20 Pro, per MacRumors |
OLED (organic light-emitting diode) is the screen technology used in iPhones and most flagship Android phones. Each pixel lights itself, so blacks are true black and contrast is far higher than on the mini-LED panels in current MacBook Pros. The current 14-inch and 16-inch models are not expected to be replaced: MacRumors' October 15 report says the OLED machines will sit above the mini-LED line as a pricier option.
Gizchina's summary of Gurman's reporting adds that the iPad mini 8 may get an IP rating for water resistance, and that Gurman expects it to be "considerably more expensive" than the current $599 (around ₱37,800) model, with $799 (around ₱50,400) his guess. That is an estimate, not a price. No outlet has reported a price for the OLED MacBook Pro, the M6 MacBook Pro or the M6 iMac. (Peso conversions use the Bangko Sentral ng Pilipinas reference rate of ₱63.10 per US dollar on October 20, as listed by PesoHub.)
Apple has been testing a touchscreen Mac in software for months. We covered the macOS 27.1 code that pointed to a touchscreen OLED MacBook Pro in late 2026, and the October 28 date fits that timeline.
When you could actually buy one
Gurman said on his podcast that the new Macs could go on sale on Friday, November 6, MacRumors reports. His clue is a "big floor reset" scheduled in Apple retail stores on the evening of Thursday, November 5. MacRumors expects pre-orders to open on October 28 itself, following the pattern of the October 13 launch.
Whether Philippine orders open the same day is the open question. Apple's track record this year cuts both ways:
Macs and iPads normally follow the Mac mini pattern, so a same-day apple.com/ph listing is likely, but it is not confirmed. We will know at 1 a.m. on October 29.
One more date to keep in mind: the iPhone Duo goes on sale in the Philippines on October 30, two days after "Pro and tell," with pre-orders that opened October 16 at 8 p.m., according to PinoyMetroGeek. Apple's local retail staff will be handling both launches in the same week.
What the current models cost in the Philippines today
These are the prices on apple.com/ph as of October 21, 2026, before any new model arrives:
| Model on sale now | Apple PH price | Note |
|---|
| 14-inch MacBook Pro, M5, 16GB/1TB | from ₱139,990 | Apple PH MacBook Pro page |
| 16-inch MacBook Pro, M5 Pro | from ₱214,990 | same page |
| 24-inch iMac, M4 | from ₱104,990 | Apple PH iMac page |
| iPad mini, A17 Pro, 128GB Wi-Fi | ₱42,990 | Apple PH iPad mini page; ₱52,990 with cellular |
Two things stand out. First, the iMac still runs the M4 chip in the Philippines, so an M6 refresh would skip a generation here. Second, the MacBook Pro you can buy today is already far more expensive than it was at launch. The 14-inch M5 model with 16GB and 1TB listed at ₱112,990 when it arrived in November 2025, NoypiGeeks reported at the time, then jumped to ₱139,990 in June after Apple raised prices across its lineup, as Unbox PH reported. That is a ₱27,000 increase, or 24 percent, on the same configuration in seven months. Unbox PH tied the increase to the global memory shortage driven by AI demand, and Gurman expects the same pressure to lift the iPad mini's price.
By our math, if the Philippine iPad mini keeps its current gap over the US price (₱42,990 against $599, or about 14 percent above a straight conversion), an iPad mini 8 at Gurman's guessed $799 would land near ₱57,000 here. That is a calculation from two sourced figures and one assumption, not a leak. Treat it as a ceiling to plan around, not a price.
Should you wait or buy now?
- Wait if you want an iPad mini. The replacement for the current A17 Pro model is expected within days. Even if the OLED model costs more, you will at least know what ₱42,990 buys you against the new one before you pay it.
- Wait if you were going to buy the entry 14-inch MacBook Pro. An M6 version in the same body is expected at the same tier. If Apple keeps the ₱139,990 price, you get a newer chip for the same money; if it raises it, today's M5 model becomes the cheaper option and you lose nothing by waiting eight days.
- The OLED MacBook Pro is a different purchase. It uses the same M5 Pro and M5 Max chips as the laptops on sale now, so the upgrade is the screen, the weight and the touch input, not speed. If you already own a 2026 MacBook Pro, the reporting gives no reason to trade up for performance.
- Buy now only if you need a machine this week. Nothing in the reporting points to a saving for buying early, and eight days is a short wait for the answer.
Apple's press releases should go out at 1 a.m. Philippine time on Thursday, October 29. The first things to check are whether apple.com/ph lists the new models at all, and whether the ₱139,990 starting price for the 14-inch MacBook Pro moves.
