Food delivery in Metro Manila is getting a new challenger. ShopeeFood, the food-delivery arm of e-commerce giant Shopee, launches in the Philippines on September 16, 2026, with Metro Manila as its first coverage area. There is no separate app to install: the service opens as a new section inside the same Shopee app millions of Filipinos already use for online shopping, GizGuide reports.
The launch puts Shopee in direct competition with Grab and foodpanda, the two platforms that have dominated food delivery in the Philippines for years.
ShopeeFood lives inside the Shopee app
Shopee's pitch is convenience. Instead of downloading and setting up another delivery app, users will find ShopeeFood as a tab within Shopee, sitting alongside the shopping and live-selling features they already know.
Based on Shopee's official walkthrough, ordering takes six steps: open the Shopee app and select ShopeeFood, choose a restaurant, pick a meal and add it to the cart, confirm the delivery address, select a payment method, and confirm the order.
Because the service runs on Shopee's existing platform, account details carry over. TipidNation notes that payment methods already saved in Shopee are automatically available, and Shopee Coins earned from regular shopping carry over to food orders. That plugs ShopeeFood straight into the loyalty system Shopee has been building locally, most recently through the ShopeeVIP subscription that bundles Netflix and free shipping.
No merchant list yet
Shopee has not announced which restaurants will be available when ShopeeFood opens in Metro Manila. In Indonesia, where the service already operates, ShopeeFood lists major chains such as Starbucks, KFC, McDonald's, Pizza Hut, Burger King, Chatime, J.CO and Domino's Pizza. Whether the Philippine roster looks similar on day one is still unconfirmed.
Launch promotions have not been detailed either. TipidNation observes that new delivery services in the Philippines typically open with heavy voucher campaigns in their first weeks, but as of this writing Shopee has not published specific promo mechanics for the September 16 debut.
The market ShopeeFood is entering
Philippine food delivery is effectively a two-horse race today. In TipidNation's comparison of the incumbents, foodpanda leads in restaurant variety and nationwide coverage, while GrabFood is known for delivery speed. A smaller player, Bistro Delivers, focuses on restaurants under the Bistro Group.
ShopeeFood is not positioning itself to beat either incumbent on restaurant count or speed at launch. Its differentiation is integration: one app, one account, one wallet of coins and vouchers for both shopping and food.
The Philippines becomes the latest Southeast Asian market for ShopeeFood, which already runs in the region, including a large operation in Indonesia.
Only Metro Manila for now
Shopee has confirmed only Metro Manila for the September 16 launch. A wider Philippine rollout has not been announced, and no dates have been given for other cities. Details on delivery fees and rider coverage have also not been published yet.
What this means for customers
For Metro Manila residents, a third well-funded player usually means one thing in the short term: cheaper food deliveries, as the newcomer spends to win orders and the incumbents respond. Shopee has used aggressive vouchers and free-shipping campaigns to grow its shopping business in the Philippines, and its food service now has the same promotional machinery behind it. The details that matter — the merchant lineup, delivery fees, and opening promos — should become visible when the ShopeeFood tab switches on inside the app on September 16.
