After nearly 15 years of running separate brands, Anker is putting everything under one name. At IFA 2026 in Berlin, the company announced it is retiring eufy, soundcore, SOLIX, and eufyMake as standalone brands and consolidating them — along with its original charging line — under a single Anker identity. The unified ecosystem arrives in the Philippines on September 22, 2026, with local pricing to be announced closer to availability.
"Category brands made sense when categories were separate. They no longer are," said founder and CEO Steven Yang, whose company now serves more than 200 million customers across over 180 countries.
One brand, two groups
The consolidated portfolio splits into two families, 9to5Google reports: Anker For You, covering charging, audio, personal health, and creative tools, and Anker for Home, covering security, robotics, and home energy. The transition will be gradual — rolling out over about two years as new products launch — and some products will carry dual branding while the old names phase out.
For shoppers, that means the eufy security camera, soundcore earbuds, and SOLIX power station listings you know will progressively rebrand rather than disappear overnight.
MindBase: an AI hub that keeps your data at home
The headline product is MindBase, a local AI hub built around on-device computing rather than the cloud. Its three core pieces:
- EasyOmni Link connects Anker devices with Matter-compatible products and integrates with Apple HomeKit, Amazon Alexa, Google Assistant, and Home Assistant — so it is not a walled garden.
- TrueSmart Agent runs dedicated AI agents for different areas of the home on a built-in AI Core compute card, processing locally instead of sending everything to a server.
- EverSafe Memory offers expandable local storage of up to 48TB for household data, including camera footage.
A companion Security Kit pairs the hub with a TrackLight Cam S1 4K telephoto camera, a 180-degree Video Doorbell S4, and a Smart Security Shield with facial recognition at up to 30 meters.
The rest of the IFA haul
Anker also used IFA to launch a wide hardware slate, including an audio lineup built on its THUS AI chip for on-device neural processing:
- soundcore AeroClip 2 Pro open-ear buds with on-device AI voice recording
- Space 2 Pro over-ear headphones rated for 60-hour battery life
- Liberty Buds 2 with an 8-sensor array and 9.2mm drivers
- Sleep 4 Pro earbuds with PPG heart-rate tracking, plus a SleepLab Pro bedside speaker that tracks sleep stages by radar
- MagGo Power Bank Pro 2, billed as the first SGS-certified Qi2.2 magnetic power bank, with a cooling fan and 25W wireless charging
- eufy Robot Vacuum Omni E35 with 35,000Pa suction and HydroJet 2.0 mopping
What changes for Filipino shoppers
Anker, eufy, and soundcore are among the most visible accessory and smart-home names on Shopee and Lazada, so this rebrand will literally change what Philippine e-commerce shelves look like over the next two years. The September 22 local introduction is confirmed, but no Philippine prices have been announced for MindBase or the new audio lineup — treat any listed peso figures before then with caution.
The local-first pitch is also worth noting. In a market that has absorbed breach after breach, a smart-home hub that stores camera footage and household data on a drive in your living room, rather than in a foreign cloud, is a genuinely different proposition — soundcore's recent Philippine launches, like the Space 2 ANC headphones at ₱7,995, suggest the unified brand will keep pricing local products aggressively. We will know the real numbers on September 22.
