Samsung Galaxy Unpacked is confirmed for July 22, 2026, the company revealed on July 8 with an official invitation carrying the tagline "A New Shape Unfolds." The event is where Samsung is widely expected to launch its next foldable phones, led by the Galaxy Z Fold 8 and Galaxy Z Flip 8, along with new smartwatches and possibly its first smart glasses.
Key Takeaways
- Galaxy Unpacked happens on July 22, 2026, at 2 p.m. BST (9 a.m. EDT, 3 p.m. CEST), which is about 9 p.m. in Manila.
- The event will be held in London and streamed on Samsung's website and YouTube channel.
- Expected devices: Galaxy Z Flip 8, Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, Galaxy Watch 9, Galaxy Watch Ultra 2, and possibly Samsung's first smart glasses.
- The teaser hints at a Z Fold 8 that is shorter and wider than past Fold models.
When and where to watch
Samsung will hold the event in London on July 22 at 2 p.m. BST. That converts to 9 a.m. EDT, 3 p.m. CEST, and about 9 p.m. Philippine time. As with past events, you will be able to watch the livestream for free on Samsung's official website and its YouTube channel, so viewers in the Philippines can follow along in real time. Samsung usually opens pre-orders shortly after the event, so the local timeline for buying often starts within days of the reveal.
What the teaser shows
The invitation uses the line "A New Shape Unfolds." The teaser video shows an event ticket that transforms into an opening box, revealing the Galaxy AI logo with four stars — a hint that on-device AI features will again be a central selling point. The shape of the ticket is being read as a clue about the Z Fold 8's rumored design: one that is shorter and wider than earlier Fold models, matching leaks that point to a more tablet-like feel when opened.
