POCO has quietly raised the Philippine prices of much of its smartphone lineup, with some models jumping by as much as ₱11,000. Spotted on the brand's official Shopee store and reported by YugaTech on July 1, 2026, the increases hit everything from budget M-series handsets to the flagship F8 range, and land squarely amid the global memory shortage that is inflating prices across the industry.
Key Takeaways
- POCO Philippine prices have gone up across the lineup, by up to ₱11,000 on some models.
- The POCO X8 Pro Max jumped from ₱25,999 to ₱36,999; the X8 Pro rose from ₱18,999 to ₱25,999.
- The F8 Ultra climbed from ₱39,999 to ₱51,999, and the F8 Pro from ₱29,999 to ₱39,999.
- Even the budget POCO M8 5G rose from ₱12,999 to ₱15,999.
- The hikes are tied to the global RAM and memory shortage driving component costs up.
How much prices went up
According to YugaTech's tally of current Shopee listings, the increases span POCO's entire range. On the affordable end, the base POCO M8 5G moved from ₱12,999 to ₱15,999, while the M8 Pro edged up more modestly from ₱16,999 to ₱17,999. The steepest jumps hit the upper-midrange and flagship tiers.
- POCO M8 5G: ₱12,999 to ₱15,999
- POCO M8 Pro: ₱16,999 to ₱17,999
- POCO X8 Pro: ₱18,999 to ₱25,999
- POCO X8 Pro Max: ₱25,999 to ₱36,999 (a ₱11,000 increase)
- POCO F8 Pro: ₱29,999 to ₱39,999
- POCO F8 Ultra: ₱39,999 to ₱51,999
YugaTech cautions that its list may not be exhaustive, so buyers eyeing a specific POCO model should compare its current Shopee price against earlier pricing.
Corroborating the hikes
The increases were also independently documented by Philippine outlet Gadget Pilipinas in late June, after Filipino Redditors noticed POCO models had crept up on the official Shopee store. Gadget Pilipinas pegged the largest jumps at up to ₱11,000: it reported the POCO F8 Ultra, which launched in November at ₱40,999 for the 12GB/256GB model and ₱42,999 for 16GB/512GB, now selling at ₱51,999 and ₱52,999 respectively. Its account of the X8 Pro and X8 Pro Max increases matches YugaTech's, lending the trend more than one credible source.
Why this is happening
The increases are not isolated to POCO. Both outlets trace the trend to the global memory shortage, a crunch in RAM and storage supply widely blamed on surging demand for AI hardware. YugaTech notes the same wave recently forced Apple to raise Philippine prices on its Macs, and the pressure is now clearly rippling through Android brands too.
A blow to POCO's value pitch
The hikes are especially awkward for POCO, Xiaomi's sub-brand built almost entirely on aggressive price-to-performance. A POCO F8 Ultra at ₱51,999 now competes in territory once reserved for established flagships, and an X8 Pro Max near ₱37,000 is a far harder sell than the ₱25,999 it launched at. When memory-driven cost increases erase that pricing gap, the main reason many Filipino buyers choose POCO over rivals starts to fade, at least until component prices ease.
What buyers should do
For Filipino shoppers, the practical takeaway is to check historical prices before buying, since a phone that looked like a strong value a few months ago may now sit a full tier higher. With memory costs still elevated, these POCO increases may not be the last, and other brands could follow as older inventory sells through.
Sources:
